June 2011

A few years ago, having your voice in the discussion about this industry meant delivering the right marketing lingo in advertisements and answering customer concerns promptly.  It was generally a one way conversation—that is, until social media proceeded to explode over the last few years.  Today, consumers expect that the companies they are interested in will have a presence online—something beyond a website.  In Arizona, we see social media as a great opportunity to create a low pressure, two-way dialogue with our home owners and potential buyers.  

Social media outlets like our blog, Facebook, and Twitter allow us to drive the conversation about Shea Homes Arizona and open the door for building community. 

From the start, we considered our blog a great way to give direction to the conversation.  We knew that consumers wanted useful information, and that they would quickly jump ship if they sensed us being too pushy or sales-y.  In order to keep this careful balance, we chose topics that reflect our company culture and provide practical information for consumers.  Some of the topics our readers expect to see are: Shea Building Standards, Shea Values, Energy Efficiency, Customer Experience and Shea Design.  

However, we knew that we couldn’t stop there.  To get the other half of the conversation going, we created a Facebook page.  Here, our primary goal wasn’t just a lot of “Likes,” but to get people interacting with the brand.  We wanted to go beyond the numbers and create a real community. 

To keep fans coming back to the page, we include a lot of multimedia content.  For example, every Tuesday, we post a “photo trivia question” and offer some Shea Homes prizes (water bottles, backpacks, etc.) to the first person to answer the question or guess the object in the photo.  We’ve also started a new series of Building Science and Energy Efficiency videos.  Our goal with these videos is similar to the blog: offer useful information and distinguish the Shea Homes brand in a low-pressure package—but they’re also pretty entertaining.  Check out some recent videos on our YouTube Channel

Since we began using Facebook, we’ve had a number of successful fan interactions.  In August 2010, we had over 100 people send in pictures of their pets for our “Cute Pet Photo Contest.” Each contestant lobbied their Facebook “friends” to go and “like” their photo in order to win the most votes.  In the end we gained about 300 “Likes” to our page and a lot of interaction between fans.  The winners each received gift cards to PetsMart!  And, starting next week, we will be holding this contest again to see which 3 furry friends will take home the prize.

After our success with the pet photos, we launched another photo related contest in February.  This time, we partnered with Schmitt Jewelers, a local business in Phoenix, to give away $1000 in jewelry and a private shopping experience!  We asked our fans to post a photo of a “heart” somewhere in their home in order to enter a random drawing to win.  With just over 50 entries, everyone had fun seeing all of the creative photos.   The winning couple had a great time shopping too! Check out the video hereAfter the contest, we got wind that a few Facebook fans discovered that they live in the same Shea community and decided to throw a block party!   

No matter what we post on Facebook, whether it’s a photo, video, or text, the goal is always to open the door for relationship—even better if that extends beyond the online world.  As we’ve experimented, we’ve found that the key to developing the kind of community we want to have online is being consistent and giving the people what they want.  So, when a Facebook fan visits our page or our blog, they know what to expect—great information and a vibrant community.   

Shea Homes Arizona is also on Twitter.  Follow us at @SheaHomesAZ!

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25 ways to save H2O

by Shea Homes Arizona on June 29, 2011

Conserve Water

It sure is getting hot here in Arizona!  As a rule, most of us Arizonans know we are supposed to conserve water—this time of year, especially.  However, most of us, if asked, could probably think of only a handful of ways to save water at home.  

So, we did a little research to get your family moving on conservation. Here are twenty-five ways you can save water today: 

1)      When washing dishes by hand, don’t let the water run while rinsing. Fill one sink with wash water and the other with rinse water.

2)      For cold drinks keep a pitcher of water in the refrigerator instead of running the tap. This way, every drop goes in you and not down the drain.

3)      Wash your fruits and vegetables in a pan of water instead of running water from the tap.

4)      If water runs off your lawn easily, split your watering time into shorter periods to allow for better absorption.

5)      Adjust your lawn mower to a higher setting. A taller lawn shades roots and holds soil moisture better than if it is closely clipped.

6)      Designate one glass for your drinking water each day or refill a water bottle. This will cut down on the number of glasses to wash.

7)      Rather than following a set watering schedule, check for soil moisture two to three inches below the surface before watering.

8)      Soak pots and pans instead of letting the water run while you scrape them clean.

9)      Group plants with the same watering needs together to avoid overwatering some while under-watering others.

10)   Use a commercial car wash that recycles water.

11)   Set a kitchen timer when watering your lawn or garden to remind you when to stop. A running hose can discharge up to 10 gallons a minute.

12)   Install an instant water heater near your kitchen sink so you don’t have to run the water while it heats up. This also reduces energy costs.

13)   Use a grease pencil to mark the water level of your pool at the skimmer. Check the mark 24 hours later to see if you have a leak.

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Shea Values—How teamwork benefits home buyers

by Shea Homes Arizona on June 22, 2011

Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.  – Andrew Carnegie

“Uncommon results”—that is what Shea Homes has always aimed for.  In everything we do, we want to stand out as the most respected home builder in the nation.

As a home builder, Shea has always taken a great deal of pride in the superior quality of each of our homes.  However, we know that this kind of quality doesn’t just happen on its own. It takes not only dedication to precision, but also dedication to constant and accurate communication among the many people who work to build each home.

The facts are that without a coordination of efforts from hundreds of people every day, Shea Homes would not be able to achieve any results, let alone, notable ones.  Each day, community representatives, project managers, construction superintendents, TradePartners, and many other groups come together to build homes.

As Cathy, one of our community representatives, noted in this week’s video, communication between all of these entities benefits the homebuyer in significant ways.  First, it means that as a home buyer, you can rest easy, knowing that your plans and preferences will be communicated accurately and consistently. Secondly, good communication makes working with anyone on our team easy and productive, so you know that you can count on any of our community representatives to address your questions and concerns.

Teamwork is one of our primary values here at Shea Homes, and our hope is that it will help give each home buyer a great experience as we work together to build their home.

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Join us Saturday, June 25th from 12-3 pm for a Summer Sell-a-bration Event at Mosaic & Tapestry in Chula Vista.  There will be a live radio remote from 93.3, food from Los Primos, refreshments and fun for the entire family! You’ll also want to stop by our Clover and Sapphire communities for some sweet summer treats: Hawaiian shaved ice and ice cream sundays. It’s going to be a day of Sell-a-bration!

Shea Homes invites home shoppers to act now to take advantage of special savings and incentives available only through the Fourth of July. The San Diego homebuilder’s Summer Sell-a-bration is happening now at new home communities in Chula Vista, Escondido and San Diego.

Among the perks being offered to buyers during this Sell-a-bration Event:

  • Special pricing on select lots
  • $0 closing costs
  • $0 HOA fees for one year
  • $0 down with VA financing
  • Free washer/dryer/refrigerator package
  • If the buyer is using a VA loan, Shea Homes can help pay off debt

“We want everyone celebrate their independence from renting with a new home by Shea Homes San Diego,” said Vanessa Linn, vice president of sales and marketing. “With prices starting in the $200,000s at some of our communities, our goal is to make homeownership affordable and feasible.”

We look forward to seeing you on the 25th!

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Date: 06/25/2011
Time: 12:00 pm-3:00 pm
Where: Mosaic and Tapestry Sales Parking Lot
1804 Olive Green Street #1
Chula Vista, CA 91913 (view_map)
Phone: 619-482-1301

Join us on Saturday, June 25th from 12-3 pm for our Summer Sell-a-bration Event. Enjoy a live radio remote from 93.3, food from Los Primos, refreshments and More! There will be fun for the entire family. Also, visit our Clover and Sapphire communities for sweet summer treats!

Streamlining the framing process

June 15, 2011




Over the years, home building has changed significantly. We are constantly adjusting and refining every aspect of the home building process. That’s one of the reasons Shea Homes here in Arizona is proud to partner with The Lofton Company (LOFTCO), who bring some serious efficiency and quality to the table. Last month, some of our staff toured the […]

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Helping America’s Veterans Achieve Homeownership

June 10, 2011




In San Diego, nearly 70 percent of the homes we sell are to active military or retired military personnel.  We feel very fortunate to help each and every one of our servicemen and women through the homebuying process. Considering you help keep us safe, we feel privileged every time military personnel trust us to assist […]

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Tiles, tiles, and more tiles – Mosaics that liven up any room

June 8, 2011




When designing various rooms in your house, there are many different ways to create an atmosphere that reflects you and your style. One way to add a unique touch to any area of the home is with a distinctive tile design or mosaic. Take this bathroom for example. The white marble tile in the bath […]

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Shea Homes Summer Sell-a-bration Event at Chaparral Ridge

June 3, 2011




A bundle of special savings and incentives are now available through the Fourth of July during Shea Homes’ Summer Sell-a-bration at Chaparral Ridge, a new-home neighborhood nearing sell-out in Escondido. Among the perks being offered to buyers: Special pricing on select lots $0 closing costs $0 HOA fees for one year VA financing available Free […]

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What’s a Flip?

June 1, 2011




That’s one question many of our new homebuyers are asking these days.  A Flip is a small HD video camera we use at Shea Homes to keep our homebuyers in the know about the progress of their new home or even to showcase some of our designer inventory homes.  Since many homebuyers will be making […]

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