Recently Shea Homes of Charlotte had our Atherton Realtor Grand Opening for our brand new luxury home models, located in Weddington, NC. The two new models are unlike anything seen in the area before, and we wanted our grand opening to reflect that.

We quickly decided upon a photo booth, brass trio from the Union Symphony, Electrolux chefs cooking in our kitchens, Ballantyne Limo, and some golf carts driven by our Shea Custom team so our guests could get the luxury feel right off the bat! Our models are very unique and have some awesome features so we knew there would be lots of pictures taken, sent, and posted to social media that day.

Our event fell on September 29th and as many of you may know September is Childhood Cancer Awareness Month. The Levine Children’s Hospital has the Torrence E. Hemby Jr. Pediatric Hematology and Oncology Center which plays an important role in taking care of our Charlotte community. In order to incorporate the two into our event we landed on the hashtag #SheaHomesFightsCancer. We spread the word that for every picture posted to Facebook, Twitter, or Instagram fromĀ our event with the hashtag we’d donate $5 to the Levine Children’s Hospital’s Oncology Center.

We were overwhelmed by the response as over 50 people posted numerous photos, growing our donation amount to $1,000!

We’d like to personally thank everyone who participated. The weather certainly wasn’t on our side but we had a great event none the less! We look forward to tying our philanthropy into more of our events and giving you all a chance to be a part of it.